AI tools
We don't teach AI.
We hand you ours.
The actual systems running inside a working real estate team. Set up in an afternoon, built for agents who would rather sell houses than learn software.
The problem
Your AI has never met you.
Most agents open it, type “write me a listing description,” get back something that could be about any house in America, and decide this is not for them.
Nothing was wrong with the tool. It had just never met them. Fixing that takes about ten minutes: you let it interview you about your market, your price points, your buyers and how you talk, then switch on memory so it keeps all of it. That ten minutes is the first tool below.
We build these for ourselves first. Every tool here runs inside a working real estate team, on our own listings, usually for months before we write any of it down. If it does not survive our business, it does not end up here.
The tools
Three files. Real work done.
AI Guide AI for Beginners: The Real Estate Setup
The zero-to-working guide for agents who have never used AI. Two editions in the download, one for Claude and one for ChatGPT. Start to finish in under an hour, on a free account.
- What it is genuinely good at, and what it will get wrong
- Account setup and the exact memory settings
- The ten minute interview that teaches it your business
- Ten prompts for the work you actually do this week
Instant download. Works on a free Claude or ChatGPT account.
Get it, $9
AI System How Erica Wolfe Runs Her Ads
A done-for-you instruction file you paste straight in. Fill in your page, your pixel and your town, then tell it to launch a funnel for your new listing. It builds the campaigns in Ads Manager and stops for your approval before anything spends a dollar.
- The paste-in instruction file, ready in about ten minutes
- The full guide (PDF)
- The complete ladder: town, neighborhood, listing, retargeting
- The weekly check that tells you what to fix
Before you buy: needs a paid plan on Claude or ChatGPT (about $20 a month), plus a Meta business page and pixel. Two editions included, each with its own paste file.
Get it, $37
AI System The Local Authority Loop
The system we use to show up when Google’s AI answers local real estate questions. Set it up once, then run it in under an hour a week.
- The full guide (PDF)
- The paste-in file you fill out once with your market
- One-time setup for your Google Business Profile
- The weekly loop: blog post, Google update, permanent profile entry
Before you buy: needs a paid plan on Claude or ChatGPT, a Google Business Profile you control, and a website where you can publish a blog post. Two editions included, each with its own paste file.
Get it, $37Who this is for
Working agents who do their own marketing and are tired of hearing about AI without ever being shown it. If you can fill out a form, you can do all of this.
Who it is not for
Anyone looking for a course, a certification, or a button that runs your business while you sleep. These are short, practical setups. You still write, you still check the work, and you still press send.
Questions
Asked and answered.
Do I have to pay for AI?
Not for the $9 setup. A free account does everything in that guide. The $37 systems need a paid plan, around $20 a month, on whichever tool you use. That is the one hard requirement, and we would rather tell you now than after you have paid us.
Is it safe to let AI into my ad account?
Nothing publishes without your yes. That rule is written into the instruction file and repeated at every step that costs money. It drafts, you approve. It is still your ad account and your license.
Is this a course?
No. No modules, no videos to sit through, nothing to work through over six weeks. You download a guide, follow it, and you are running.
I am genuinely not technical.
Start with the $9. It assumes you have never opened Claude or ChatGPT and tells you where to click. The $37 systems assume you are comfortable with it, which you will be after an afternoon.
Do I need the $9 one first?
Not if you already use Claude or ChatGPT comfortably. If you do not, it will save you a frustrating afternoon.
I already use ChatGPT.
Then use the ChatGPT edition. Every product ships both versions, written against each tool’s actual menus. On the ad system there is one real difference: Claude drives the Chrome you are already signed into, while ChatGPT opens its own browser and hands you the login. Same campaigns either way.
How is this different from your Digital Ads course?
Different jobs. The $37 ad system gets ads running by following a system. The $495 course teaches you Meta ads properly, so you can build your own campaigns and fix them when something breaks.
Will it write my listings for me?
It will draft them. You check every number, watch your fair housing language, and your broker and MLS have final say on anything you publish. That is true of anything you write, with or without AI.
Start with the nine dollar one.
An hour today, and you stop re-explaining yourself to a machine every time you sit down to write.